Overview
This project focused on creating a brand guide inspired by Hello Kitty. The goal was to develop a consistent visual identity using color, typography, and layout while staying true to the original character style.
Process
Step 1 – Research
I analyzed existing Hello Kitty branding, including colors, fonts, and design style.
I analyzed existing Hello Kitty branding, including colors, fonts, and design style.
Step 2 – Visual Development
I created a color palette, selected typefaces, and defined design rules, including dos and don’ts.
I created a color palette, selected typefaces, and defined design rules, including dos and don’ts.
Step 3 – Layout Design
I organized the information into a clean and structured brand guide format.
I organized the information into a clean and structured brand guide format.
Final Presentation
The brand guide is displayed in book-style mockups and open spreads to show how it would appear as a printed document. These visuals highlight consistency and readability across pages.
Reflection
This project strengthened my ability to create a cohesive brand system. I learned how important consistency is when designing for a recognizable brand.